Not segmenting my emails means everyone always gets all the emails regardless of what they’ve bought, unless it’s a course-specific email, or they’ve unsubscribed completely from marketing emails.
(1) Simplicity is my #1 priority.
I do all of my own marketing. I have zero part of it outsourced.
Because I like to. And I keep myself sane, happy and able to keep enjoying my work by keeping things as SIMPLE and LEAN as possible.
Anything complicated, even if it makes me more money, is going to quickly add up and add fatigue and resentment to my life… especially if it involves messing with tech.
This is one of the top ways I take care of myself as a neurodivergent business owner.
(2) Every single email I send is an education.
I am not humble about this. I have created close to 12 million dollars in sales over the past few years, and my #1 marketing tool is email. I have sky-high email open rates, and everything I do, I create a veritable frenzy of demand, whether it’s a freebie or a 5-figure program. I sell like a crazy mofo.
That doesn’t happen randomly.
If you think every email of mine isn’t an education, think again. Anyone who is considering working with me, or has already hired me, should be studying my emails. There’s always what I am explicitly transmitting , and what I am implicitly teaching by example.
All of it will help you grow, if you pay attention.
So, pay attention.
(3) I send all the emails to everyone (except those who opted out), because I don’t really want people staying on my email list unless they are DELIGHTED to receive every single email I send, and GRATEFUL to hear every word that comes out of my mouth.
Because I am a generous genius that offers more usefulness in an average email than most people will find in an average course they can pay for.
I only want to work with people who SEE that, and GET IT, and APPRECIATE IT.
I only want people staying on my email list if my name in their inbox feel like “OMG YAYYY!”
If not, no harm, no foul, you’re probably a wonderful person, love and best of luck to you… and staying on my email list is probably not the right fit for you. For now, at least.
You don’t have to do it this way.
But this is my way, and it has ons of money, meaningful connection and joy for me in my life and business.