Guys.
I’m not here to toot my own horns and talk about how great I am.
Because 1. that’s not the point of why we’re here, and 2. The quality of my work should be evidenced by the change it makes in YOUR lives, not by me talking about how great I am.
But there’s something I need to tell you that you might never know because the information is intentionally obscured from you.
I know of almost no one in the online business coaching who makes revenue at the range that I have for the past 5 years (well over 10 million, haven’t done the exact math)….
… who spends on ads a little as I do (I spend almost nothing because I never bought into the idea that it was some kind of magic solution and anyway, it always felt so boring to try to work on it)…
… who has as few business expenses as I do (because I have an incredibly lean team and business structure, and we simplify and bootstrap almost everything, which means I spend money on almost nothing except things that directly impact client experiences, like accessibility)…
… and therefore has as high a profit margin as I do (i almost never take home less than 70% of my total revenue, and that number would be even higher if I didn’t insist on paying my people extremely well)…
… while working with a team who shows up for me and has my back like we’re family…
… while also having a sliding scale pricing system and especially in the past couple years, no reliance on high ticket offers…
…. while also using my platform vigorously and unapologetically for social justice issues and fundraising for those causes.
I say this NOT to toot my own horn but to let you know there are ways to make money AND THEN THERE ARE WAYS TO MAKE MONEY.
The “how” you buy into matters enormously in terms of your mental health, quality of life, and how much money you actually end up with in your pocket.
Juggling complex systems, lots of hiring and outsourcing, fancy bells and whistles that project an illusion of success, prioritizing short term cash, constantly looking to giant-corporation-dependent “conversion” processes (like ads) to save you may make you money… but at what cost?
You can train your own mind to be the most powerful tool you have for business growth.
You can partner with your own spirit to get the highest-quality guidance about where to go next. Better than any fancy consultant you can hire.
You can nourish your human-to-human relationships with honesty, generosity and genuine care so that your community becomes your very insurance against ever-volatile trends.
Not all business coaching is built the same.
Trust what feels right and good to your heart.
Know that you can have a good business, do good for the world, and be surrounded by a community of people who pay you AND are with you, through thick and thin, for the long haul because they’re primarily invested in your HEART, not your transactions.
I want better for you.
That is all.