Hey…
You love me because of my chaotic-good, non-linear, ADHD ways, right?
RIGHT?
Okay.
Because I juuust finally wrote up the blurb on exactly what you’re going to learn in the Way of the Sword. hahahaha
(File me under evidence for: “people will buy your stuff even if they have no idea what’s going to happen inside it”…)
And we don’t have a curriculum. Instead, we have … quests!!
Here’s what you’ll be playing with…
Quest 1. The Magic of the “Right Person”
There is a “right person” profile for your business. And it has absolutely NOTHING to do with niches, or the often-taught “ideal customer avatar.” Fuck that shit. I’ll teach you how to identify your “right person,” and make them come out of the woodwork.
Quest 2. The “Addictive Copy” Recipe
Yes, there IS a recipe! I actually reverse-engineered this process by looking back on my most viral posts, and most responded-to emails. Aha — clear pattern emerged, and I myself follow it religiously. Now, it’s yours, too.
Quest 3. Befriending the Darkness
We’re not here for the “Love and Light” stuff. You know that right?
To become a true leader, and not just an ‘influencer’, you must not shy away from dark topics (both personal, and about the larger world) that most people would rather avoid. I’ll teach you how to write about the hard stuff in a way that feels good to you, and is actually useful for people.
Quest 4. The Superpower of Specificity
The epidemic of vague copy needs to stop! I will teach you how to write in a way that is so specific that makes people say “ARE YOU READING MY DIARY??” and makes you stand out from the “Sea of Beige.”
Quest 5. Pro-level Editing
It’s all about the editing, baby! There is a specific sequence I take myself through after I write the first draft to cut the fluff, hook their attention, and keep them reading all the way until the end… and of course, make it irresistible for them to take action. And it takes minutes, not hours. Grab my entire detailed guide for this.
Quest 6. Cash-generating Copy
There are about a handful of extremely simple things you should be doing that will help you to sell a lot more. Emphasis on SIMPLE!!!! I will guide you through the steps, and help you establish a habit of doing them consistently. (None of them will feel gross, I promise.) And then you make more money… for the rest of your life. Simple as that.
(And even though quests 5 + 6 look like they come last, they’re gonna be dropped on the very first day… because, hello? I want you to be editing like a pro and bringing in those ca$hdollaz from day 1.)
Ohhhh yeah, baby.
7 whole weeks of implementing the shit out of all of these. With me as your copy fairy and editor. YES.
We start May 8th!
Damn… that’s next week!
P.S. — ummmm did you grab the INSANE new resource I just dropped?
I just compiled the Ultimate Copywriting Q&A. You can download that biatch right away, for FREE.
Play with this while you wait for the course to begin!