“I’m okay with my clients hating me for a while, but not my audience!”

Questioner: I’m a classy hider according to the quiz. I’m truthful to the point that I know my folks hate me for a while but know it comes from a place of care and love but this doesn’t extend to the space outside of my community! Would being truthful as in the 20 truths challenge – help with this?

Simone: If you don’t behave the same way you do inside your community out there in your marketing, how would the people who love it find you?

Questioner: Exactly! That’s what that line got me thinking. I don’t know what’s stopping me

Simone: “I don’t say these things in my content, because i don’t want people to ____” Fill this out 5 times

Questioner: Okay. I don’t say these things in my content because I don’t want people

To think I’m rude

To feel I’m inconsiderate

To think that I don’t feel their struggles are real

To think that I don’t regard what they are going through

To hate me

The last one struck a nerve!

I’ve had people hate me for a while when I say things they need to know but don’t want to hear.. But then I’ve had the buffer of being their coach in a space they chose to be a part of. How do I be okay with not having the same situation if I do sound rude? That would alienate people.. So it’s like people hating me without knowing the intent. That feels not good ….

Simone: Your paying clients probably hate you for a while when you say things they need to hear… because you performed a version of yourself that doesn’t do that in your marketing, so it was a shock to them when they suddenly got that version of you.

You didn’t alienate enough people in your marketing. And you didn’t draw in enough people who love you BECAUSE you tell them what they need to hear… all because you didn’t TRUST your audience

Questioner: I see how I’ve been trying to be that ‘nice girl’ all through…

Simone: Put very bluntly, you’ve been lying (by omission) in your marketing to bait people into joining your program who then get mad at you because what they got wasn’t what they were promised.

Either stand by your approach and trust the right people to get your intention behind your marketing and appreciate it and want to hire you for it, OR change your approach if it’s not something you can stand behind.

Everything else is a complicated dance of deception that’ll leave you hiding and your clients getting mad at you..

Questioner: Yes, there’s a gap between who I am as a coach and teacher vs who I am as a person running this biz

Simone: When you close that gap you’ll make more money and have happier clients. Deciding to trust yourself and trust your people is a choice.

Questioner: How can I start.. Or where do I start?

Simone: Start saying what you would say if you trusted the right people to “get you”, and were ok with everyone else leaving.

Questioner: Thank you Simone. This was really needed. I joined TD not knowing why, but knowing I wanted to do it. But I’ll start the truths challenge even before. I can’t wait to close this gap!