Simone Seol

Here for humans who want to human more humanely.

@simone.grace.seol

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My secret weapon against shame

Wanna know one of my secret weapons against shame?

It works like a charm. 

And I almost never see it discussed.

It’s this.

Low expectations.

Wait what? 

Let me explain.

I think, in the Western world — though this phenomenon is not unique to the West, I think it is particularly salient here — people are constantly fed a steady stream of “the myth of human perfectibility.”

I think it comes from Christianity — or the way Christianity has become distorted, depending on whom you ask — with all its obsession with goodness and purity and achieving salvation from our natural state of ‘sinfulness’.

The idea that the human being ought to be perfected, and that we can achieve this through doing enough of the right things, or believing enough in the right things… is one to question.

When you think perfection/purity is attainable, and that it must be attained by doing/believing “correctly,” life is a constant stressful battle. 

Because we will always run into our own shortcomings, weaknesses, and failure.

No human being — save for psychopaths or narcissists — is immune from the constant experience of facing all that is imperfect about us. 

But I have a very different view of humanity, and therefore myself.

I take it for granted that I’m not that great. 

There are big parts of me that are insecure, angry, entitled, hypocritical, craven, selfish, resentful, greedy, and just plain stupid. 

(Before you say “Simone don’t call yourself stupid!,” here’s a simple but good example: have I drunk-driven? Yes. Fucking stupid. I don’t do it anymore but I do other, maybe equally stupid things from time to time.) 

And these parts of me are not going away no matter how hard I try because I am human. 

Therefore, I have created, and will continue to create scenarios in which I’m the idiot, I’m the weak link, and I’m the cause of pain for myself and others. 

If I forget or deny these aspects of myself for a long time, something will happen in life that remind me and humble me. 

And I say NONE of this with shame, or out of self-hatred or smallness.

Humans are profoundly paradoxical. At the same time that I am all these unpleasant things, I am also brilliant, generous, kind, wise, delightful, an awe-inspiring spark of unspeakable love and beauty.

I believe in ALL OF THE ABOVE at the same time. 

See? Paradox. Humans contain the entire mind-boggling complexity of the universe. That’s what’s so wonderful and terrible about us.

But because I embrace the full spectrum of the paradox of humanity, I am not surprised by all the shitty parts of me, and my life.

I have thought, felt, and done things in the past that are so unwise, short-sighted, immature, and/or hateful that they created enormous shame for myself which I’ve never talked about with any other human being, let alone the public. 

The understanding that this is not a unique thing that is happening to ME and ME only, and that the searing burn of facing one’s own profound shortcoming is a universal HUMAN experience, is what allowed me to let go of the shame. 

This is how low expectations (a.k.a. “i was never supposed to be that great anyway”) freed me.

Because shame says “YOU are bad.”

And the truth is, being human just includes a lot  that feels really bad. Even that person who you think is so perfect and has all their shit together and just glides through life… has their own share of unspeakable pain about their own fallibility and shortcomings that you’ll never know about.

It’s not personal.

That is enormously important to know.

I’m not above profoundly hurting other people. Because that’s a feature of being human.

I’m not above humiliating, dirt-in-my-teeth failure. Because that’s a feature of being human.

I’m not above making stupendously bad decisions — like, again and again. Because that’s a feature of being human. (There’s never, ever a point in which you permanently graduate from that for as long as you’re alive.)

These are somber, sobering truths. But it’s much better to contend with somber, sobering truths than the life-annihilating lie of shame.

Also, it is vitally important to remind myself — aggressively and vigorously sometimes — of the full weight of the OPPOSITE truth, of my goodness, beauty, brilliance, preciousness, etc. 

I do this specifically and insistently. 

I seek out people and spaces that make it easy for me to embody that awareness. 

If you don’t balance both ends of the paradox, not only do you just get depressed, you also move away from the fundamental truth of your existence.

Another important point: the drama of dealing with shame is intensified when you’re neurodivergent, sensitive, struggle with mental health, and/or have some kind of circumstance/identity that lands you in the margins of society (like being poor or trans, etc).

Though no one is immune to the pain of Being Alive While Imperfect, it certainly is easier to pad yourself against the full awareness or full consequences of your “crunchy” sides when you have a lot of unearned advantages. (Like… for example, making mistakes while being poor and Black is a lot more ‘expensive’ than making mistakes when you’re wealthy and white. Obviously.)

That’s another thing to factor in when you’re dealing with shame. There are structural, systemic forces that determine how much “raw material” of shit you’re given to work through. 

I am a vagina-owner, a person of color and descendant of colonized people, and have an ADHD brain that is prone to anxiety and depression. That means I have a lot of easy shame-triggers. 

It’s like, I got the “harder” level of the same video game that a lot of other people got. But I am acutely aware that also, many many other people have to play way, way harder levels because they don’t have the privileges i do.

I’m posting this because recently, I’ve been talking to some folks about the feeling of overwhelming shame they feel about their financial circumstances.

It’s not just the stress and grief of dealing with financial precariousness. It’s the shame of “IT’S MY FAULT, I BROUGHT THIS UPON MYSELF, I SHOULD HAVE ____ AND SHOULDN’T HAVE ____, HOW COULD I HAVE BEEN SO STUPID.”

That’s what really kills.

But, I offer you… why should you have “known”? Why should you have “done better”?

You are not superhuman or God. You do not have perfect foresight, knowledge or willpower. You do not have infinite reserves of energy, creativity and wisdom. NO ONE DOES. Those features don’t come installed in the human package. 

You are fallible and the world isn’t necessarily set up to help everyone feel safe and secure. In fact, many would argue that it’s actively rigged to fuck a lot of people over.

It’s not you. It’s not you. It’s not you.

At least, it’s not uniquely you.

Having this awareness doesn’t solve everything. But it certainly helps to lighten the emotional load. And sometimes, that counts for a lot. 

Because shame sucks.

And you deserve to have your load lightened.

I don’t even think it’s technically true to say that everyone is doing their best, and therefore YOU were doing your best… 

But I also think NOT always having the capacity to “do your best” IS part of us trying to do our best. 

Life is hard. 

You deserve grace.

You deserve the most compassionate and affirming narratives about the painful stuff in your life. 

You deserve infinite second chances.

You deserve to feel like your existence is deeply good and that you matter profoundly.

Because you are, and you do. 

How I managed to avoid depression in 2024

Let me first say that I don’t think avoiding depression is just a matter of having the right mindset and making the right choices.

Sometimes you can make a 200% effort to do your best to do the “right” things and still be at the mercy of relentlessly cruel brain chemicals.

I think it is both inaccurate, unscientific and unkind to suggest that you can just mindset and action your way out of depression.

Not only that, but external circumstances matter.

To be sure, positive external circumstances can’t 100% control depression. But it sure as hell helps when you’re in a physically comfortable environment, don’t have to worry about your own survival, have disposable income (so you can take a vacation to a warmer place or get a massage or hire a cleaner if that would be supportive) and are surrounded by people who love you and support you unconditionally. 

Many of these aren’t only available to all.

So what I’m about to say isn’t some kind of prescriptive guide of what you “should” do to “beat depression”. 

I’m way too humble about the reality of brains. Mine in particular. Even at my most upbeat, happy and energetic (which I often am), I always feel at a razor’s edge from mental illness because I am extremely sensitive and melancholy by nature.

So this is just one story of someone who is experiencing a dark season of life, and deduce that certain things have helped her to avoid depression this time. 

The biggest thing for me has been this.

The way to cope with losing your sense of purpose, direction and ambition is to find out who you are outside of those things.

Because we humans are so much more than our so-called “purpose,” “direction” and “ambition” — as defined in an individualistic and capitalist sense (as they usually are.)

And this is a place of liberation. 

When I don’t have some kind of grand “purpose in the world”, my purpose is to exist today.

To be alive. To breathe. To make my bed.

To order a sandwich and eat it. To notice snowflakes falling softly on trees.

To send memes to my bestie to make her laugh. 

To cuddle with my sweetheart. To feel my emotions, to cry, to take walks, to read poems. 

This is actually what real life mostly consists of. Our real purpose is to be alive, and here we are, beautifully and perfectly fulfilling it. 

When I’ve lost connection to a capitalist-individualist sense of direction, then I get to…

… exist without direction, which gives me a great freedom.

Children don’t need direction to play. They just follow their own impulses (which often subvert adult “directions”) and have the best time.

Artists don’t need direction to create. Like, nobody was telling Picasso “mix this color with that color and put a brushstroke HERE.” Artists respond, once again, to their own inner creative impulse — moment by moment. Not unlike play.

When I no longer have ambition, I get to be free.

Free from the prison of my worldly identity and pursuits. Because, no matter how much value I find in work, I know I’m so much more than that.

I’m an animal. I am a dream-spark of my ancestors.  I’m a river of sexual energy. I’m quantum potential in a meatsuit. I am one with soil, sap and sky. I am a tiny node in the sacred unbroken web of living beings.

All of these things are so much bigger and truer and deeper than anything I can do with  “ambition.” 

Let me be clear…

This doesn’t mean it’s been easy and delightful for me. It hasn’t.

Almost everyday is phenomenally uncomfortable and I’ll be VERY glad when some semblance of purpose, direction and ambition return to me. (And they will. Because life consists of cycles.)

But everything I’ve just mentioned has been the difference between “oh fuck, my life is just falling apart” and “I’m undergoing vitally important spiritual journey — one that is critical for my ability to come home to my true nature.”

This awareness has reminded me again and again… that shedding isn’t a loss. 

It’s a revelation.

Disintegration isn’t a disaster. 

It’s a cleansing.

“Unmoored” isn’t “lost”.

It’s a liberation. 

And contrary to how it feels sometimes, the universe isn’t here to just fuck you.

When there is a night, it leads to day.

When there is a winter, it leads to spring.

When there is an uphill, there is a downhill.

Everything is unfolding for a reason, and there is a great unseen benevolent loving order behind it all. 

This isn’t some kind of objective truth I’m proclaiming, but a personal belief I hold. 

On purpose. By choice.

Deep rigorous optimism in the goodness of the universe is as close to something gets to a religious belief for me. 

It’s gonna be okay. You’re gonna be okay. We’re gonna be okay. 

Because we live in a universe that loves us. And how I know that is that I AM a microcosm of the universe, and I AM love. 

And that is how, despite a ton of discomfort, I have not been depressed.

This time.

Spoken as someone who will never hesitate to go out and get some prescription drugs if I feel like that would be supportive. 

Not to toot my own horn, but

Guys.

I’m not here to toot my own horns and talk about how great I am.

Because 1. that’s not the point of why we’re here, and 2. The quality of my work should be evidenced by the change it makes in YOUR lives, not by me talking about how great I am.

But there’s something I need to tell you that you might never know because the information is intentionally obscured from you.

I know of almost no one in the online business coaching who makes revenue at the range that I have for the past 5 years (well over 10 million, haven’t done the exact math)….

… who spends on ads a little as I do (I spend almost nothing because I never bought into the idea that it was some kind of magic solution and anyway, it always felt so boring to try to work on it)…

… who has as few business expenses as I do (because I have an incredibly lean team and business structure, and we simplify and bootstrap almost everything, which means I spend money on almost nothing except things that directly impact client experiences, like accessibility)…

… and therefore has as high a profit margin as I do (i almost never take home less than 70% of my total revenue, and that number would be even higher if I didn’t insist on paying my people extremely well)…

… while working with a team who shows up for me and has my back like we’re family… 

… while also having a sliding scale pricing system and especially in the past couple years, no reliance on high ticket offers…

…. while also using my platform vigorously and unapologetically for social justice issues and fundraising for those causes.

I say this NOT to toot my own horn but to let you know there are ways to make money AND THEN THERE ARE WAYS TO MAKE MONEY.

The “how” you buy into matters enormously in terms of your mental health, quality of life, and how much money you actually end up with in your pocket. 

Juggling complex systems, lots of hiring and outsourcing, fancy bells and whistles that project an illusion of success, prioritizing short term cash, constantly looking to giant-corporation-dependent “conversion” processes (like ads) to save you may make you money… but at what cost?

You can train your own mind to be the most powerful tool you have for business growth.

You can partner with your own spirit to get the highest-quality guidance about where to go next. Better than any fancy consultant you can hire.

You can nourish your human-to-human relationships with honesty, generosity and genuine care so that your community becomes your very insurance against ever-volatile trends. 

Not all business coaching is built the same.

Trust what feels right and good to your heart.

Know that you can have a good business, do good for the world, and be surrounded by a community of people who pay you AND are with you, through thick and thin, for the long haul because they’re primarily invested in your HEART, not your transactions.

I want better for you. 

That is all. 

I’m Simone Seol

I am here for humans who want to human more humanely.

Business / Cold PitchingCopywriting /  Decolonization Inspiration and Encouragement Mental Health / Money Personal Stuff Philosophical-ish Musings Sales Social Justice

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