Simone Seol

Not segmenting my emails means everyone always gets all the emails regardless of what they’ve bought, unless it’s a course-specific email, or they’ve unsubscribed completely from marketing emails.

(1) Simplicity is my #1 priority.

I do all of my own marketing. I have zero part of it outsourced.

Because I like to. And I keep myself sane, happy and able to keep enjoying my work by keeping things as SIMPLE and LEAN as possible.

Anything complicated, even if it makes me more money, is going to quickly add up and add fatigue and resentment to my life… especially if it involves messing with tech.

This is one of the top ways I take care of myself as a neurodivergent business owner.

(2) Every single email I send is an education.

I am not humble about this. I have created close to 12 million dollars in sales over the past few years, and my #1 marketing tool is email.  I have sky-high email open rates, and everything I do, I create a veritable frenzy of demand, whether it’s a freebie or a 5-figure program. I sell like a crazy mofo.

That doesn’t happen randomly. 

If you think every email of mine isn’t an education, think again. Anyone who is considering working with me, or has already hired me, should be studying my emails. There’s always what I am explicitly transmitting , and what I am implicitly teaching by example. 

All of it will help you grow, if you pay attention.

So, pay attention. 

(3) I send all the emails to everyone (except those who opted out), because I don’t really want people staying on my email list unless they are DELIGHTED to receive every single email I send, and GRATEFUL to hear every word that comes out of my mouth.

Because I am a generous genius that offers more usefulness in an average email than most people will find in an average course they can pay for. 

I only want to work with people who SEE that, and GET IT, and APPRECIATE IT. 

I only want people staying on my email list if my name in their inbox feel like “OMG YAYYY!”

If not, no harm, no foul, you’re probably a wonderful person, love and best of luck to you… and staying on my email list is probably not the right fit for you. For now, at least.

You don’t have to do it this way.

But this is my way, and it has ons of money, meaningful connection and joy for me in my life and business.

I’m very suspicious of fast growth.

Think about it like this.

Let’s say I have a little house party going. 

Rosé, cheese board, kimbap, and flaming Cheetos (because that combination is very much my personality.)

Just me and a dozen of my friends, and a handful of acquaintances that my friends brought, who have been vetted and are def aligning with the vibe.

The party is so fun. People are dancing in one corner — but not the kind of dance where you look cool and sexy, but the kind where the point is just to get goofy and silly together.  Another group, on another side of the room, is playing Cards Against Humanity and exchanging very offensive jokes. Everyone has the same sense of humor, and is dying laughing.  

And, in yet another corner, a couple other people are having a deep heart to heart. Tears AND laughter. Next to them, another pair of friends are having a philosophical discussion about the nature of ethics in multiverses. 

I’m flitting from group to group, hugging friends, refilling their rosé glasses, and having the best time.

The house party guest list grows, but slowly. One person says, “oh man, this discussion is too good. i gotta invite my friend Chidi who is an ethics professor to this party. He’d LOVE to be here, and Simone would adore him. Lemme text him.”

Another person says, “this game of Cards Against Humanity has me in stitches. I have a friend who has another edition of this game. I’m gonna call him and ask him to bring it over.”

Let me ask you. 

Would YOU bring five hundred brand new unvetted guests flooding into this party in the next hour? 

No, you would not.

My business has always been built from community, and that has always been QUALITY over quantity. When I say quality, I mean — people who “get” me, and each other. People who adore me, and each other. 

People who share a common set of values, a common “language,” and even a common sense of humor (even if we are different in many important ways).

In a high quality community, there is (1) mutual trust and affection, (2) a strong sense of culture, and (3) high quality discussions.

That’s what makes communities fun, nourishing, resilient, and sustainable. I lose that… and I lose everything good about my business. 

Can I grow in quality AND quantity? For sure. Can I do it fast? Not in a million years. It’s been this way since I was a tiny business working with just a handful of folks 1:1. And it’s still this way now.

And it ain’t never gonna change.

Any time I have a massive spike in audience numbers, I will always be watching carefully and making moves to “temper and cull” so I can control for quality, and safeguard the culture.

As the party host, the worst thing I can do is (1) cease to have fun at my own party, and (2) make my existing guests feel like there is no longer a place for them. And slow, organic, incremental growth is an essential measure for both.

This is the way I think about audience growth as well as adding people to my paid programs. I have zero desire to “blow up” and actively do not want it. Now you know why.