Simone Seol
Here for humans who want to human more humanely.
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Business / Cold Pitching / Copywriting / Decolonization / Inspiration and Encouragement / Mental Health / Money / Personal Stuff / Philosophical-ish Musings / Sales / Social Justice
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Taking time off from making money
So, a little story first.
I started taking piano lessons around the time I embarked on my sabbatical. I stopped studying piano at 13 years of age and going back to it as an adult is something I always wanted to do, and now that I had all this time, I figured it was the perfect time.
And piano lessons taught me something fascinating.
I’m a hard worker. When the teacher tells me to work on a new technique or changing a bad habit, I take that seriously and practice with focus and dedication. (Something I never did as a kid, much to my mom’s chagrin.)
But here’s the thing… practicing hard was not enough.
And super annoyingly, practicing too hard had the opposite effect that I wanted.
It seemed like, past a certain point, practicing with all my might made me sound WORSE.
Why did more effort not yield better results? I’d sometimes cry after lessons. Not because my teacher made me feel bad but because I was so frustrated to not be able to break through.
And here’s the really weird thing.
Sometimes, I’d get so frustrated that I’d throw up my hands and abandon practice for a while, right? I’d say “fuck piano!” and just skip practice.
Then lesson time would roll around again, and I’d feel nervous that my teacher would admonish me. (Although she’s really nice and would never be mean to me… good asian child “get an A from teacher” syndrome never goes away!)
And you know what would happen?
After days of zero practice, I’d suddenly, mysteriously sound soooo much better than I did at my hardest working moments. And the techniques that I was tearing my hair out over would… roll off my fingers effortlessly.
What the actual fuck? This happened again and again.
And finally my teacher explained it to me:
When we’re too obsessed with getting something right, all the tension and effortfulness actually twists up our brains, and therefore muscles. And we end up sounding even worse than our baseline.
Giving our brains and muscles time to rest, and “forgetting about it” for a little while… allows our unconscious mind to actually integrate what we are learning.
And here’s an even crazier thing. I’d often tense up in front of my teacher when playing a difficult part because I wanted to “get it right”, and I’d sound terrible. I needed to relax to sound better, but no matter how many times she told me to relax, I couldn’t get myself to.
And we’d discover together that the only way I could get myself to relax enough… was to pretend that I’m drunk. (Yes, this is a real piano strategy I’d cultivated for myself.)
If I pretended I was drunk and sloppy and I’m just playing like whateverrrrr wheeeee… somehow, magically — or infuriatingly — I’d suddenly sound 100 times better. What the hell?
This taught me a crucial lesson.
Getting far, far away from the zone of “i’m putting in my 100% because I really this”…
… and saying instead “fuck it” and “i don’t care if it all goes to hell” and literally just abandoning it all for a while…
… made all these unconscious connections happen automatically that massively sped up my learning and added so much beauty and depth to my performance.
And this is exactly what I’ve done with my work for the past half year.
It’s not just that I am more relaxed and refreshed now. It’s like…. It feels like my mind got a whole OPERATING SYSTEM UPGRADE.
Like going from iOS 2 to iOS 20.
After 6-7 months of NOT even thinking about work, so many thorny creative + business problems that I’d been trying to solve for years… magically solved.
Brilliant next-level ideas… downloaded.
My ability to SEE things… massively upgraded. it’s like I moved up from the top of my neighborhood hill to the peak of Mt. Everest.
This is the power of unconscious processing that happens when you give yourself some “fuck it” space.
To be sure, I don’t have a full picture of how this is true yet.
Because I’m not fully out of my sabbatical period.
But I feel it.
I am already starting to feel glimpses and trickles of it.
The trick is, when the time comes to “abandon practice,” that you have to FULLY let go.
When I say “fuck it,” I mean “FUCK IT.”
And this is not to be confused with being generally indifferent, or avoiding challenges.
The two ends of the paradox are: give it your all, and then let go just as completely
Do your drills, and then forget about it and go take a long nap.
I want to be clear: being able to take months off from work is a great luxury and privilege. I feel enormously lucky and grateful to have had it, and am well aware that not every deserving person gets it.
But I share this because I see so many people not even allowing themselves small amounts of rest and unplugging.
Or feeling terrified that, once they let go of the tight grip on their work, it’s all gonna come tumbling down. Or, even if they do take a break, feeling paranoid about “losing momentum” the entire time and not fully being able to let their minds rest.
I get it. it took ME time and practice to TRUST the rest, too.
I’m still working on it, actually. (It’s hard to 100% decondition a mind that’s been programmed by capitalism for decades!)
But hopefully this message serves as an extra reminder that — if you are resonating with this — it is safe for you to soften into your next operating system upgrade.
And know that you can trust the infinite wisdom and massive operating power of your unconscious mind.
Whether it’s 6 months of 6 weeks or even just 6 minutes…
… you deserve to say “fuck it” and rest.
Why I don’t do affiliate marketing
It’s been offered to me a thousand times.
Including from people whose work I respect and love so much, I promote them voluntarily.
“You talk so much about our thing anyway. Why not make some money from it?”
I could. With almost no effort on my part.
And yet, it’s always been a clear “no,” and the reason has always been so simple to me.
When I say something, my people trust 100% that that’s what I mean.
They don’t have to ever suspect that I have ulterior motivations.
My word is worth more than anything in the world.
Especially in business.
If I lack money, I can go to work to make some more.
Once the 100% trust that people have in my word is broken, I have nothing, and that trust is almost impossible to win back.
Asian heritage and business
No one taught me how important my Asian ancestral heritage was in helping me be good at business.
I had to figure it out on my own. And here’s what I figured out.
I am thankful for my Confucian heritage.
It instilled in me one of the most defining values I hold, which has been passed down in my family: education is the most valuable asset in the world. More than any material possession. Without it having to lead to any capitalism-friendly “outcome.” Enriching one’s mind is its own reward, and the most valuable one.
This kept me focused on learning business for the way it sharpened my mind, without being anxious for material “returns”. This non-transactional relationship I had with business is exactly what kept me in it long enough for me to get really good at it.
I am thankful for my Taoist heritage.
It taught me that no one thing is separate from the ecology surrounding it. That you are not separate from me. That there is only Oneness.
That cultural knowing is exactly what planted the firm attitude in me that my thriving is vitally interlinked with yours, that I cannot use, manipulate, and extract from you to get ahead. When I cheat you to get what I want, I only end up cheating myself.
The Taoism baked into my culture also taught me this. When there is an up, there is a down, and when there is expansion, there is contraction.
Don’t get too excited on a good day, and don’t be too depressed on a bad day. Proverbs of this nature are passed down and repeated in my family.
This is exactly what gave me the steadfastness to keep going long enough to see my efforts bear full fruition in the long term.
I’m thankful for my animinist/shamanic heritage.
One of the teachings I’m known for is the idea of “the spirit of your business.” I believe your business literally has its own spirit. So does your social media account. So does your phone. So does your email.
I’m often asked where I got this idea from. And while certain sources gave me inspiration for articulating it out loud, it was always obvious to me because of the animism that is part of our traditional culture.
Western culture sees certain things as living (birds, trees, humans), and other things as inert (mountains, seas, the soil).
Animism recognizes everything as alive and conscious — each different thing in its own way.
This way of seeing everything in my business ecosystem — even things that are dead or inert according to Western culture — as ALIVE, CONSCIOUS, and being in a LIVING RELATIONSHIP — has been key to my creativity and genius-level intuition about making strategic moves for my business.
The ideology around ancestral veneration that is central to my culture (which is half-Confucian and half-animist/shamanic, I think)… also turned out to be critical for my business success.
Koreans believe that our lives are closely interlinked to our ancestors.’ We are also taught that everything good that happens to us is NOT only due to our own merit, but due to our ancestors’ benevolent deeds.
Almost like I’m receiving delayed good karma for what my ancestors did.
For example, my mom tells me the story of her grandmother, who would always welcome into her home travelers who needed a place to rest.
She would feed them the best food, give them a warm place to sleep, and send them on their way with more provisions.
And she would tell my mom: “I do this for you. All the good I do will come back to you. So, when you grow up, you must remember to be kind to everyone, and help as many people as you can.”
The recognition of interrelationship across time and space is baked into our worldview.
Do you know what this means?
It means that, from day 1, I knew that my business would fail if it didn’t benefit others before it benefited me.
Generosity and benevolence had to be the primary values through which I filtered all of my business decisions.
This was not only the way I created success for myself (it all flows back to me, always), but the way I create good fortune for my descendants.
Actually, I’ve oriented my business to community care in much more radical ways since I became a mother.
Because now I think acutely about my son’s well being, and I want him to have a good future.
The best way for me to invest in his future well-being is taking care of the community around me now.
Yes, we were a colonized and impoverished and war-torn people, living to this day with a legacy of trauma.
But.
I’m not prosperous in spite of being Korean.
I’m prosperous because I am Korean.
(Please, substitute “Korean” with whatever you are.)
What about you?
If you’re from a non-dominant culture, in what ways has your heritage made you stronger, better, more prosperous?

I’m Simone Seol
I am here for humans who want to human more humanely.
Business / Cold Pitching / Copywriting / Decolonization / Inspiration and Encouragement / Mental Health / Money / Personal Stuff / Philosophical-ish Musings / Sales / Social Justice