What if I don’t know what my offer is?

Mar 7, 2025 | 172 comments

Questioner:I don’t really know yet what I really have to offer. Is Truth or Dare still for me?

Simone: If you’re waiting to play Truth or Dare until you’ve figured out what you want to offer… here’s why that is a huuuuge mistake.

The waiting game is costing you everything

Let’s be honest about what happens when you wait until everything is “perfect”:

You keep everything under wraps. You problem-solve in isolation. You experiment in the dark until you’ve “FIGURED IT OUT” — your perfect offer, your ideal positioning, your immaculate brand.

Then comes the big reveal: “Ta-daaa! Here it finally is!”

But who’s actually around to care?

Why would anyone be invested? Why would anyone trust you?

By the time you’re ready to launch, you’re already behind.

You’re forced to create buzz from scratch. You’re introducing yourself to strangers. You’re building connections from zero.

This approach isn’t just inefficient — it’s soul-crushing.

When your amazing product is ready to sell, here’s what you should already have in place:

  • a group of people who already know you, get you, and adore you
  • people who are emotionally invested in your process because they’ve seen how authentically you navigate the ups and downs
  • Had been building anticipation for what you’ve been building
  • and READY TO BUY.

This is ONLY possible when you show up before you feel “ready.”

The secret behind those mythical, “how did she do it?” Day-1 sellout launches? This is it.

Perfection Is Boring. Process Is Magnetic.

Nothing inspires more than watching a creative person document their journey.

Showing off something perfect is… ordinary. Expected. Forgettable.

Having the courage to let people into your messy process is… generous, magnetic, rare. It draws exactly the right people toward you.

Real-time feedback beats “market research” every time

Everybody tells you: you need to do market research. They’re not wrong. But almost everyone fucks up market research because if you just poll a bunch of people and ask: “Hey, do you want B or C? What do you like better?”, you’re gonna get a bunch of random answers that are totally irrelevant to your business because:

  • there’s zero connection between people who “happen to be around to answer” and people who are actually most likely to give you money,
  • and they’re answering your question from a totally theoretical place.

Want REAL market insights?

Document your actual process and let people react in real time.

Watch who moves away and who gets magnetized to your work. Let the comments and DMs guide you: warmer… cooler… warmer… WARMEST.

All other market research is laughable waste of time.

There’s a hidden cost of waiting.

I’ve lost count of how many people have come to me devastated after pouring everything into a “perfect” project kept under wraps until launch day.

They did everything “right” — even market research!

And then? Crickets. No response. No sales.

Not because their work wasn’t valuable. Not because nobody likes them.

But because they deprived themselves of (1) the invaluable opportunity to get people excited in the process, not just at the end of it, (2) real-time, relevant feedback that only comes when you share what you are doing in real time, not just your final product.

This feedback would have allowed them to pivot toward what people actually WANT to buy. But oops, they didn’t know… but you do now.

Content about a finished product is infinitely less compelling than stories from the trenches of creation — the breakthroughs, failures, and lessons learned along the way.

Think about it: we don’t watch movies that skip straight to the happy ending. That would be the most boring film ever.

You need to give people the chance to become emotionally invested in your journey. The ups. The downs. The good and the ugly. That creates authentic, powerful connections.

When people know you’re always evolving, your entire brand becomes remarkably resilient.

If you slip up or release something imperfect, your audience won’t slowly back away in horror. They’ll love you more BECAUSE of your humanity.

Wouldn’t you rather have that relationship with your audience? I certainly would. And I do! Because this is how I’ve always run my business.

One of my repeat clients recently told me: “I feel good about my money going to you because I’m invested in your process. My money feels safe going in your direction.”

I was deeply grateful for those words, and I believe the same should be true for you.

Sharing is an act of service. I share my messy middle because it feels like generosity. Withholding it deprives people of the opportunity to connect with their own humanity AND connect with you on a deeper level.

The more you show up, the more points of connection you create. And the more connection points you build, the stronger your community and the more resilient your business becomes.

Truth or Dare is for exactly where you are NOW

I’ll teach you everything I know about showing up powerfully—whether you’re just starting out, mid-pivot, or navigating an existential crisis.

Because real marketing isn’t about manipulating people into buying.

It’s about connection. It’s about creating a more caring, humane world in your corner of the universe. If there’s a creative heart beating inside you, sharing it with others IS an act of service.

Grab your ticket to Truth or Dare now.

We start soon, and the game-changing Pre-Game Workbook is available immediately after registration.

Claim your ticket to the one-and-only live round of Truth or Dare.

Take your “Which one of the 4 types of hiders am I?” quiz, and get your free customized Mini Truth or Dare Challenge.

This is part of a Q&A series regarding the Mini Truth or Dare Challenge. Read the rest:

What if I don’t know what my offer is?​

​Can you be fierce without alienating people?​

​How do I get vulnerable without getting unsolicited coaching?​

​Why is my honesty getting crickets?​

​How do I get started writing when in limbo?​

​Is creative expression a “must”?​

​“I’m okay with my clients hating me for a while, but not my audience!”​

​“I don’t want to sell too much, I want to be cool!”​

​Unfiltered truth vs. “pain point marketing”​

​I’ve been silent. Help, give me a dare!​

​I’m being vulnerable… so why am I invisible?​

​Why can’t I just do the damn thing?​

​Why would my target market listen if I’ve failed?​

172 Comments

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