It’s been offered to me a thousand times.
Including from people whose work I respect and love so much, I promote them voluntarily.
“You talk so much about our thing anyway. Why not make some money from it?”
I could. With almost no effort on my part.
And yet, it’s always been a clear “no,” and the reason has always been so simple to me.
When I say something, my people trust 100% that that’s what I mean.
They don’t have to ever suspect that I have ulterior motivations.
My word is worth more than anything in the world.
Especially in business.
If I lack money, I can go to work to make some more.
Once the 100% trust that people have in my word is broken, I have nothing, and that trust is almost impossible to win back.