Hear me out with this one.
Thinking you need an “angle,” a “thing,” a messaging strategy to get people to want to work with you….
… is like thinking you need an “angle,” a “thing,” a messaging strategy to get people to want to DATE you.
Sounds ridiculous when you put it that way, right?
My friend, you don’t need a script when your entire life and worldview are knit from fascinating stories.
You don’t need a “thing” when who you are IS the thing.
You don’t need a messaging strategy when your heart is full of love and your brain is already full of knowledge and wisdom, the combination of which could turn someone’s life around TODAY.
(And don’t you dare pretend that’s not true.)
Who would you rather date?
Someone in a perfect outfit, perfect “angle”, with perfect rehearsed “lines” every time…
… or someone who is multi-dimensional and unscripted — because they’re giving you the courtesy of being their true human selves with you?
The latter is honestly so HOT, isn’t it?
It’s hot AF when that comes from someone who is self-aware, self-assured, and isn’t looking to you to validate them.
It is ESPECIALLY HOT when it comes from someone who is genuinely interested in you, and shows up over and over to be 100% present with you.
(Oooff!! I’m fanning myself just thinking about it.)
What works in dating… works in marketing.
Marketing is just human relationships. Showing up as the kind of person you’d want to “date”. Over and over.
As simple as that.
None of this is complicated.
And there are no secrets.
You can do this.